Chatbots in Public Sector: Examples from MENA

Chatbots are transforming the way governments engage with citizens. From answering questions to automating services, chatbots are streamlining operations and boosting public satisfaction.

In the MENA region, governments are increasingly investing in AI-powered tools to modernize public services. This article explores real-world examples of chatbots in the public sector across the Middle East and North Africa, and how companies like Single Click are enabling this digital transformation.

📎 Related article: Using AI to Improve Public Services


What Are Chatbots?

Chatbots are AI-based programs that simulate human conversation. They can be integrated with websites, messaging apps, or voice systems to provide instant responses to user inquiries.

Common Chatbot Features

  • Natural language processing (NLP)
  • 24/7 availability
  • Automation of repetitive tasks
  • Multilingual support

Why Are Chatbots Important in the Public Sector?

Governments face growing demands from citizens for faster, more transparent services. Chatbots help public institutions:

  • Reduce call center load
  • Improve accessibility
  • Provide real-time updates
  • Save costs through automation

Chatbots in Public Sector: Examples from MENA

Here are some standout examples of how governments across MENA are using chatbots to improve citizen engagement:

🇸🇦 Saudi Arabia: Absher Virtual Assistant

The Saudi government’s Absher platform includes a chatbot that helps users navigate services such as passport renewals, traffic violations, and visa applications — all via conversational interface.

🇪🇬 Egypt: Etkalem Bot

Egypt’s Ministry of Health launched Etkalem, a chatbot on Facebook Messenger, to offer COVID-19 support and guidance during the pandemic. It provided test center locations, daily stats, and health tips in Arabic.

🇦🇪 UAE: Rashid from Smart Dubai

Rashid is an AI virtual assistant answering questions about living and working in Dubai. It helps residents with visa processes, business setup, and real estate services in both Arabic and English.

🇶🇦 Qatar: Metrash2 Assistant

Integrated into the Metrash2 app, this chatbot guides users through public services like renewing ID cards, paying traffic fines, and accessing health services.


Use Cases for Government Chatbots

Here are common chatbot use cases in the public sector:

  • License and permit applications
  • Utility bill payments
  • Healthcare triage and updates
  • Public transport scheduling
  • Tax and customs inquiries
  • Education and admissions support

What Are the Benefits for Citizens?

Citizens benefit from:

  • Faster service access without waiting on hold
  • Improved satisfaction from personalized support
  • 24/7 availability, including during emergencies
  • Multilingual interaction, enhancing inclusion

How Single Click Supports AI in Public Services

Founded in 2013 in the UAE, Single Click provides advanced IT solutions across:

  • Saudi Arabia
  • Egypt
  • Kuwait
  • Qatar

As part of its digital transformation offering, Single Click develops and integrates smart chatbot solutions for government and enterprise clients. Its services include:

🔹 Custom Software Development

Tailored chatbot platforms that match each agency’s unique processes and workflows.

🔹 Network & Infrastructure Support

Secure, scalable environments to support AI deployment at a national level.

🔹 Cybersecurity

End-to-end protection for user data and sensitive government systems.

🔹 24/7 Technical Support

Round-the-clock support to ensure chatbot uptime and performance.

📞 Contact Single Click:
+2 010 259 99225 / +971 42 475421 / +966 58 1106563


Future of Chatbots in MENA Governments

As AI adoption accelerates, chatbots will play a central role in smart cities, e-government platforms, and citizen services. Governments will increasingly rely on companies like Single Click to deliver secure, efficient, and scalable chatbot systems.


People Also Ask

What are the use cases for AI in public sector?

AI is used for chatbots, predictive analytics, fraud detection, automated workflows, and real-time public data analysis.

What are chatbots and examples?

Chatbots are AI programs that simulate conversation. Examples include customer support bots, government service bots, and personal assistant bots.

What are the government chatbots names?

Examples include Rashid (Dubai), Etkalem (Egypt), Absher Assistant (Saudi Arabia), and Metrash2 Bot (Qatar).

What are some common examples of chatbots used in everyday life?

Examples include WhatsApp bots, banking bots, e-commerce chat assistants, and health service bots.


Conclusion

Chatbots are no longer optional — they are essential tools for modern governance. In the MENA region, forward-thinking governments are leveraging AI to make public services more efficient, transparent, and citizen-friendly.

Single Click stands ready to support this transformation with cutting-edge chatbot and IT solutions.

📎 Learn more: Using AI to Improve Public Services

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