In today’s highly competitive property market, leveraging the best real estate CRM can significantly enhance how real estate professionals manage leads, clients, and transactions. A robust CRM not only saves time but also helps in cultivating long-term relationships and closing more deals.
What is a Real Estate CRM?
A Customer Relationship Management (CRM) system tailored for real estate helps agents and brokers streamline communications, automate tasks, and manage listings and client data efficiently. Unlike general CRMs, a real estate CRM includes features specific to the industry—like property tracking, MLS integration, and automated follow-ups.
Why Realtors Need the Best CRM
The real estate industry thrives on timing and relationships. Here’s how a top-notch CRM empowers agents:
- Centralized Database: Organize contacts, emails, calls, and notes in one place.
- Lead Automation: Capture leads from websites, social media, or property portals.
- Email Drip Campaigns: Stay in touch with prospects using scheduled emails.
- Task & Appointment Management: Never miss follow-ups or meetings again.
- Reporting and Analytics: Get performance insights to make data-driven decisions.
What CRM Do Most Realtors Use?
Many realtors rely on top real estate CRMs such as:
- kvCORE: Widely used due to its robust marketing tools and automation.
- Follow Up Boss: Known for its ease of use and deep lead tracking.
- LionDesk: Offers SMS, video emails, and affordability.
- Top Producer: A legacy CRM with great contact management tools.
These CRMs are favored for their real estate-specific features and integrations with MLS, Zillow, Realtor.com, and other platforms.
Which CRM Does Keller Williams Use?
Keller Williams uses a proprietary CRM called Command. Built specifically for KW agents, it provides:
- Lead generation tools
- SmartPlans (automated task flows)
- Marketing automation
- Integration with KW Marketplace
Command is tightly integrated with the Keller Cloud ecosystem, ensuring seamless data sharing and performance tracking.
Which CRM Does Real Brokerage Use?
Real Brokerage utilizes kvCORE as its primary CRM platform. kvCORE is appreciated for its smart automation, lead generation, and IDX-integrated website capabilities. It’s ideal for both individual agents and teams within Real Brokerage.
What is the Best Free CRM for Realtors?
If you’re just starting out or on a tight budget, consider these free CRMs for real estate:
- HubSpot CRM – Free forever, with sales pipelines, email tracking, and contact management.
- Zoho CRM Free Plan – Includes lead management, workflows, and integration options.
- Bitrix24 – Offers real estate templates, calendar syncing, and team collaboration tools.
While free versions are helpful, upgrading to a paid plan unlocks features like email campaigns, AI tools, and advanced reporting.
Top 5 Best Real Estate CRMs in 2025
Here’s a quick comparison of the best CRMs tailored for real estate professionals:
| CRM Platform | Best For | Notable Features |
|---|---|---|
| kvCORE | Brokerages & Teams | IDX websites, smart CRM, lead gen tools |
| Follow Up Boss | Speed to Lead | Auto lead routing, mobile app, integrations |
| LionDesk | Budget-Friendly Option | Video email, texting, call tracking |
| Wise Agent | Simplicity & Support | Transaction management, templates |
| Real Geeks | Online Lead Conversion | Lead magnet tools, CRM automation |
Final Thoughts
Choosing the best real estate CRM depends on your budget, team size, and marketing goals. Whether you’re a solo agent or a brokerage, the right CRM can revolutionize how you interact with clients and grow your business.
Call to Action
Looking to transform your real estate business? Start with a CRM that matches your needs. Consider a free trial of kvCORE or Follow Up Boss and take control of your leads and listings today!
