{"id":47973,"date":"2026-08-12T00:00:41","date_gmt":"2026-08-11T21:00:41","guid":{"rendered":"https:\/\/singleclic.com\/?p=47973"},"modified":"2026-08-13T00:02:52","modified_gmt":"2026-08-12T21:02:52","slug":"what-is-customer-experience-management-cxm-crm-automation-crm-automation-crm-a-e9a5fc","status":"publish","type":"post","link":"https:\/\/singleclic.com\/ar\/what-is-customer-experience-management-cxm-crm-automation-crm-automation-crm-a-e9a5fc\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (CXM) \u062f\u0627\u062e\u0644 CRM Automation\u061f \u0648\u0643\u064a\u0641 \u062a\u0631\u0628\u0637 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a"},"content":{"rendered":"<h2>\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0644\u0642\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 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href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/crm-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\">\u062d\u0644\u0648\u0644 CRM \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u062b\u0645 \u0627\u0646\u0638\u0631 \u0643\u064a\u0641 \u062a\u064f\u062a\u0631\u062c\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0645\u0633\u0627\u0631 \u0639\u0645\u0644 \u0641\u0639\u0644\u064a.<\/p>\n<blockquote><p>\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u064a\u0646 \u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0632\u0627\u062f\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 BPM 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\u0627\u0644\u0631\u062d\u0644\u0629 \u064a\u062f\u0648\u064a\u0629. \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0628\u0644 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<p>\u0623\u0628\u0631\u0632 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0641\u0634\u0644 \u0627\u0644\u062a\u064a \u0646\u0631\u0627\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629:<\/p>\n<ul>\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0646\u0628\u064a\u0647 \u0628\u062f\u0644 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0642\u0631\u0627\u0631.<\/li>\n<li>\u0631\u0628\u0637 CRM \u0628\u0627\u0644\u0628\u0631\u064a\u062f \u0641\u0642\u0637\u060c \u0648\u0625\u0647\u0645\u0627\u0644 ERP \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629.<\/li>\n<li>\u063a\u064a\u0627\u0628 \u0645\u0627\u0644\u0643 \u0648\u0627\u0636\u062d \u0644\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/li>\n<li>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062d\u0642\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0646 \u0633\u064a\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u0629.<\/li>\n<li>\u062a\u062e\u0635\u064a\u0635 \u0632\u0627\u0626\u062f \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0644\u0627\u062d\u0642\u064b\u0627 \u0635\u0639\u0628\u064b\u0627 \u0648\u0645\u0643\u0644\u0641\u064b\u0627.<\/li>\n<li>\u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0642\u0648\u0627\u0639\u062f \u062a\u0635\u0639\u064a\u062f \u0648\u0627\u0636\u062d\u0629 \u0639\u0646\u062f \u062a\u0623\u062e\u0631 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f CXM \u0641\u0639\u0644\u064a\u064b\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0628\u0631 CRM Automation \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0623\u0648\u0633\u0639 \u062a\u0634\u0645\u0644 BPM \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644\u0627\u062a\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0645\u062c\u0645\u0648\u0639\u0629 \u0642\u0648\u0627\u0639\u062f \u062f\u0627\u062e\u0644 \u0634\u0627\u0634\u0629 CRM.<\/p>\n<h2>\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/h2>\n<p>\u0644\u0643\u064a \u062a\u0635\u0628\u062d CXM \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u064f\u0628\u0646\u0649 \u062d\u0648\u0644 \u0639\u0646\u0627\u0635\u0631 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0643\u0648\u0646<\/th>\n<th>\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645<\/th>\n<th>\u0633\u0624\u0627\u0644 \u062a\u0646\u0641\u064a\u0630\u064a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/td>\n<td>\u062a\u062d\u062f\u062f \u0643\u064a\u0641 \u064a\u0635\u0644 \u0627\u0644\u0637\u0644\u0628 \u0625\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/td>\n<td>\u0647\u0644 \u062a\u062f\u062e\u0644 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0645\u0646 \u0628\u0631\u064a\u062f\u060c \u0628\u0648\u0627\u0628\u0629\u060c \u0645\u0631\u0643\u0632 \u0627\u062a\u0635\u0627\u0644\u060c \u0623\u0648 \u0645\u0646\u062f\u0648\u0628\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062d\u0627\u0644\u0629<\/td>\n<td>\u062a\u0639\u0637\u064a \u0631\u0624\u064a\u0629 \u0641\u0648\u0631\u064a\u0629 \u0644\u0645\u0627 \u064a\u062d\u062f\u062b<\/td>\n<td>\u0623\u064a\u0646 \u064a\u0642\u0641 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0622\u0646\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0633\u064a\u0627\u0642<\/td>\n<td>\u064a\u0645\u0646\u0639 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 \u0623\u0648 \u0636\u064a\u0627\u0639 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644<\/td>\n<td>\u0647\u0644 \u064a\u0645\u0644\u0643 \u0627\u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0633\u0631\u0639\u0629<\/td>\n<td>\u062a\u0624\u062b\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0648\u0627\u0644\u062b\u0642\u0629<\/td>\n<td>\u0643\u0645 \u064a\u0633\u062a\u063a\u0631\u0642 \u0623\u0648\u0644 \u0631\u062f \u0648\u0623\u0648\u0644 \u0625\u062c\u0631\u0627\u0621\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0627\u062a\u0633\u0627\u0642<\/td>\n<td>\u064a\u0645\u0646\u0639 \u0627\u0644\u062a\u0646\u0627\u0642\u0636 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642<\/td>\n<td>\u0647\u0644 \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u0641\u0633 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u061f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0625\u0630\u0627 \u0627\u0641\u062a\u0642\u0631\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0625\u0644\u0649 \u0623\u062d\u062f \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u062a\u0635\u0628\u062d \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u062c\u0632\u0623\u0629 \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062c\u0648\u062f\u0629 \u062f\u0627\u062e\u0644 CRM.<\/p>\n<h2>\u0643\u064a\u0641 \u062a\u062f\u0639\u0645 \u0623\u062a\u0645\u062a\u0629 CRM \u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0645\u0644\u064a\u064b\u0627\u061f<\/h2>\n<p>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0644\u0627 \u062a\u0639\u0646\u064a \u0641\u0642\u0637 \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0644\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u0629. \u0641\u064a \u0633\u064a\u0627\u0642 CXM\u060c \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062e\u062f\u0645 \u0623\u0631\u0628\u0639\u0629 \u0623\u0647\u062f\u0627\u0641: \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0637\u0644\u0628\u060c \u0636\u0628\u0637 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0635\u0639\u064a\u062f\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629:<\/strong> \u0625\u0634\u0639\u0627\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0641\u0648\u0631 \u0648\u0635\u0648\u0644 \u062d\u0627\u0644\u0629 \u0645\u0639\u064a\u0646\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0622\u0644\u064a:<\/strong> \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0637\u0644\u0628 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0644\u0643 \u0627\u0644\u0635\u062d\u064a\u062d \u062d\u0633\u0628 \u0627\u0644\u0646\u0648\u0639 \u0623\u0648 \u0627\u0644\u062d\u0633\u0627\u0628 \u0623\u0648 \u0627\u0644\u0633\u0648\u0642.<\/li>\n<li><strong>\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629:<\/strong> \u062a\u0630\u0643\u064a\u0631 \u062f\u0627\u062e\u0644\u064a \u0639\u0646\u062f \u0627\u0642\u062a\u0631\u0627\u0628 \u0627\u0644\u0645\u0647\u0644\u0629 \u0623\u0648 \u062a\u0648\u0642\u0641 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0635\u0639\u064a\u062f:<\/strong> \u0646\u0642\u0644 \u0627\u0644\u062d\u0627\u0644\u0629 \u0625\u0644\u0649 \u0645\u062f\u064a\u0631 \u0623\u0648 \u0641\u0631\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0646\u062f \u062a\u062c\u0627\u0648\u0632 SLA.<\/li>\n<li><strong>\u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/strong> \u062c\u0644\u0628 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 ERP \u0623\u0648 \u062e\u062f\u0645\u0629 \u0627\u0644\u0641\u0648\u062a\u0631\u0629 \u0623\u0648 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0642\u0628\u0644 \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<\/ul>\n<p>\u0641\u064a \u0628\u064a\u0626\u0627\u062a Microsoft\u060c \u0645\u062b\u0644 <a href=\"https:\/\/www.microsoft.com\/en-us\/dynamics-365\" target=\"_blank\" rel=\"noopener\">Dynamics 365<\/a> \u0623\u0648 <a href=\"https:\/\/www.microsoft.com\/en-us\/power-platform\" target=\"_blank\" rel=\"noopener\">Power Platform<\/a>, \u062a\u0643\u0648\u0646 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0628\u0646\u0649 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0628\u062d\u064a\u062b \u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0643\u0627\u0645\u0644\u0629\u060c \u0644\u0627 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646\u0647\u0627 \u0641\u0642\u0637. \u0648\u0644\u0645\u0646 \u064a\u0631\u064a\u062f \u0641\u0647\u0645 \u0628\u0646\u064a\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0642\u060c \u0641\u0625\u0646 <a href=\"https:\/\/learn.microsoft.com\/en-us\/power-platform\/\" target=\"_blank\" rel=\"noopener\">Microsoft Learn Power Platform<\/a> \u064a\u0642\u062f\u0645 \u0645\u0631\u062c\u0639\u064b\u0627 \u062c\u064a\u062f\u064b\u0627 \u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u0628\u0646\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644.<\/p>\n<h2><!-- scase:youtube:start --><!-- scase:youtube:end --><\/h2>\n<p>\u0644\u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u062f\u0627\u0631 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0623\u0641\u0639\u0627\u0644\u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0623\u0646 \u062a\u0631\u0649 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0631\u0628\u0637 \u0627\u0644\u062d\u0627\u0644\u0629 \u0648\u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0648\u0627\u062d\u062f\u0629. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062c\u0648\u0647\u0631 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 CRM \u0643\u0633\u062c\u0644 \u0625\u0644\u0649 CXM \u0643\u0639\u0645\u0644\u064a\u0629 \u062a\u0634\u063a\u064a\u0644.<\/p>\n<h2>\u062f\u0648\u0631 BPM \u0648Low-code \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0625\u0644\u0649 \u0645\u0633\u0627\u0631 \u0639\u0645\u0644<\/h2>\n<p>\u0647\u0646\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0640 BPM. \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u0628\u0642\u0649 \u0627\u0644\u0631\u062d\u0644\u0629 \u0645\u0648\u0632\u0639\u0629 \u0628\u064a\u0646 \u0627\u0644\u0628\u0631\u064a\u062f \u0648\u0627\u0644\u062a\u0630\u0627\u0643\u0631 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a\u060c \u064a\u0635\u0628\u062d \u0643\u0644 \u0637\u0644\u0628 \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0647 \u0628\u062f\u0627\u064a\u0629 \u0648\u0646\u0647\u0627\u064a\u0629 \u0648\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a \u0648\u0645\u0648\u0627\u0641\u0642\u0627\u062a. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0639\u0645\u0644 \u0639\u0628\u0631 \u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0623\u0648 \u062f\u0648\u0644 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u064a\u0642\u0644\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u064a\u0632\u064a\u062f \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639.<\/p>\n<p>\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0643\u0648\u062f \u0645\u062b\u0644 Cortex \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0637\u0628\u0642\u0629 \u0628\u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631\u060c \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062a\u0643\u0627\u0645\u0644\u0647\u0627 \u0645\u0639 CRM \u0648ERP \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629. \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u062a\u064a \u0646\u062e\u062f\u0645\u0647\u0627\u060c \u0644\u0627 \u0646\u0628\u062d\u062b \u0639\u0646 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0628\u0644 \u0639\u0646 \u0631\u0628\u0637\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0633\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u062a\u0645\u0646\u062d \u0642\u0627\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0631\u0624\u064a\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0623\u0648\u0636\u062d.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u0645\u0631\u0627\u062c\u0639\u0629 <a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/%d8%b9%d9%85%d9%84%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d8%a2%d9%84%d9%8a%d8%a9-bpm\/\">\u0625\u062f\u0627\u0631\u0629 \u0648\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 BPM<\/a> \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 <a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d9%85%d9%86%d8%ae%d9%81%d8%b6-%d8%a7%d9%84%d8%a3%d9%83%d9%88%d8%a7%d8%af\/\">\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0623\u0643\u0648\u0627\u062f<\/a> \u0644\u0641\u0647\u0645 \u0643\u064a\u0641 \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0625\u0644\u0649 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0633\u0631\u064a\u0639.<\/p>\n<h2>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a 1: \u0634\u0631\u0643\u0629 B2B \u062a\u0633\u062a\u0642\u0628\u0644 \u0637\u0644\u0628\u064b\u0627 \u0645\u0639\u0642\u062f\u064b\u0627 \u0645\u0646 \u0639\u0645\u064a\u0644 \u0631\u0626\u064a\u0633\u064a<\/h2>\n<p>\u062a\u062e\u064a\u0644 \u0634\u0631\u0643\u0629 \u0635\u0646\u0627\u0639\u064a\u0629 \u0623\u0648 \u0645\u0648\u0632\u0639\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u064a\u0633\u062a\u0642\u0628\u0644 \u0637\u0644\u0628 \u062a\u0633\u0639\u064a\u0631 \u0648\u062a\u0648\u0631\u064a\u062f \u0645\u0646 \u0639\u0645\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0627\u0644\u0637\u0644\u0628 \u064a\u062d\u062a\u0627\u062c \u0645\u0631\u0627\u062c\u0639\u0629 \u062a\u0648\u0641\u0631\u060c \u062a\u0633\u0639\u064a\u0631 \u062e\u0627\u0635\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u062e\u0635\u0645\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0634\u0631\u0648\u0637 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646. \u0625\u0630\u0627 \u062a\u0645 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f\u060c \u0642\u062f \u064a\u0636\u064a\u0639 \u0627\u0644\u0637\u0644\u0628 \u0628\u064a\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062e\u0627\u0632\u0646.<\/p>\n<p>\u0641\u064a \u0646\u0645\u0648\u0630\u062c CXM \u0627\u0644\u062c\u064a\u062f \u062f\u0627\u062e\u0644 CRM Automation\u060c \u064a\u062a\u0645:<\/p>\n<ol>\n<li>\u0625\u0646\u0634\u0627\u0621 \u062d\u0627\u0644\u0629 \u0645\u0648\u062d\u062f\u0629 \u0645\u0646 \u062f\u0627\u062e\u0644 CRM.<\/li>\n<li>\u062a\u062d\u062f\u064a\u062f \u0646\u0648\u0639 \u0627\u0644\u0637\u0644\u0628 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/li>\n<li>\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0645\u0647\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0628\u0627\u0644\u062a\u062a\u0627\u0628\u0639 \u0623\u0648 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u062d\u0633\u0628 \u0627\u0644\u0642\u0627\u0639\u062f\u0629.<\/li>\n<li>\u062c\u0644\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0623\u0648 \u0627\u0644\u0631\u0635\u064a\u062f \u0645\u0646 ERP \u0642\u0628\u0644 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629.<\/li>\n<li>\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062d\u0627\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u062f\u0644 \u0631\u062f\u0648\u062f \u0645\u062a\u0642\u0637\u0639\u0629.<\/li>\n<\/ol>\n<p>\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631\u060c \u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0623\u0643\u062b\u0631 \u062b\u0642\u0629\u060c \u0648\u062e\u0637\u0631 \u0623\u0642\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/singleclic.com\/wp-content\/uploads\/2026\/08\/singleclic-real-people-47973-20260811-210040-1024x576.webp\" alt=\"\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 CXM \u062f\u0627\u062e\u0644 CRM Automation\" width=\"800\" height=\"450\" loading=\"lazy\" \/><\/figure>\n<h2>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a 2: \u0645\u0624\u0633\u0633\u0629 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u062a\u0631\u0628\u0637 \u0627\u0644\u0634\u0643\u0648\u0649 \u0628\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0648\u0627\u0644\u0640ERP<\/h2>\n<p>\u0641\u064a \u0645\u0624\u0633\u0633\u0629 \u062e\u062f\u0645\u064a\u0629 \u0623\u0648 \u062d\u0643\u0648\u0645\u064a\u0629\u060c \u0642\u062f \u064a\u0628\u062f\u0623 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0628\u0634\u0643\u0648\u0649 \u0639\u0645\u064a\u0644 \u0639\u0646 \u0641\u0627\u062a\u0648\u0631\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u062a\u0623\u062e\u0631\u0629. \u0641\u0631\u064a\u0642 \u0627\u0644\u062f\u0639\u0645 \u064a\u0633\u062c\u0644 \u0627\u0644\u062d\u0627\u0644\u0629 \u0641\u064a CRM\u060c \u0644\u0643\u0646 \u0627\u0644\u062d\u0644 \u064a\u062a\u0637\u0644\u0628 \u0645\u0631\u0627\u062c\u0639\u0629 \u0641\u0627\u062a\u0648\u0631\u0629 \u0641\u064a ERP\u060c \u0648\u0631\u0628\u0645\u0627 \u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u0648\u0631\u0628\u0645\u0627 \u062a\u0639\u062f\u064a\u0644 \u0641\u064a \u062e\u062f\u0645\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629. \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0647\u0646\u0627\u0643 \u0637\u0628\u0642\u0629 BPM\u060c \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u0633\u0644\u0633\u0644\u0629 \u0631\u0633\u0627\u0626\u0644 \u063a\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062a\u0628\u0639.<\/p>\n<p>\u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0623\u0641\u0636\u0644\u060c \u062a\u064f\u062d\u0648\u0651\u064e\u0644 \u0627\u0644\u0634\u0643\u0648\u0649 \u0625\u0644\u0649 \u0633\u064a\u0631 \u0639\u0645\u0644 \u064a\u0636\u0645:<\/p>\n<ul>\n<li>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/li>\n<li>\u0625\u0631\u0641\u0627\u0642 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0633\u062c\u0644 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0645\u0646 CRM.<\/li>\n<li>\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0646 ERP.<\/li>\n<li>\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/li>\n<li>\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0627\u0644\u0629 \u0645\u0639 \u0625\u0634\u0639\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0633\u0628\u0628 \u0627\u0644\u062d\u0644.<\/li>\n<\/ul>\n<p>\u0647\u0630\u0627 \u0645\u062b\u0627\u0644 \u0648\u0627\u0636\u062d \u0639\u0644\u0649 \u0623\u0646 CXM \u0644\u0627 \u062a\u0639\u0646\u064a \u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u062c\u0647\u0629 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0642\u0637\u060c \u0628\u0644 \u062a\u062d\u0633\u064a\u0646 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0644\u0647\u0627 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h2>\u0623\u064a\u0646 \u062a\u0636\u064a\u0641 Cortex \u0642\u064a\u0645\u0629 \u0639\u0645\u0644\u064a\u0629\u061f<\/h2>\n<p>\u062a\u0638\u0647\u0631 \u0642\u064a\u0645\u0629 Cortex \u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0637\u0628\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0641\u0648\u0642 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u062a\u0631\u0628\u0637 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0645\u0633\u0627\u0631 \u0648\u0627\u062d\u062f. \u0647\u0630\u0627 \u0645\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643:<\/p>\n<ul>\n<li>\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062f\u0645\u062c CRM \u0645\u0639 ERP \u062f\u0648\u0646 \u0645\u0634\u0631\u0648\u0639 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0643\u0627\u0645\u0644.<\/li>\n<li>\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628.<\/li>\n<li>\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629.<\/li>\n<li>\u0623\u0646\u0638\u0645\u0629 \u0642\u062f\u064a\u0645\u0629 \u064a\u0635\u0639\u0628 \u0627\u0633\u062a\u0628\u062f\u0627\u0644\u0647\u0627 \u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0631\u0628\u0637\u0647\u0627.<\/li>\n<li>\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 \u062f\u0648\u0646 \u0625\u0639\u0627\u062f\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/li>\n<\/ul>\n<p>\u0644\u0647\u0630\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 Cortex \u0643\u0637\u0628\u0642\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0643\u0648\u062f \u0648\u0628\u0640 BPM \u062a\u0631\u0628\u0637 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644. \u0648\u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u062a\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0645\u0628\u0627\u062f\u0631\u0627\u062a <a href=\"https:\/\/singleclic.com\/ar\/enterprise-crm-ai-assist\/\">\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062f\u0627\u062e\u0644 CRM<\/a> \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0623\u0648 \u062a\u0644\u062e\u064a\u0635\u0627\u062a \u0623\u0648 \u062a\u0648\u062c\u064a\u0647 \u0630\u0643\u064a\u060c \u0628\u0634\u0631\u0637 \u0623\u0646 \u062a\u0628\u0642\u0649 \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 \u062a\u062d\u062a \u0627\u0644\u0633\u064a\u0637\u0631\u0629.<\/p>\n<p>\u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0631\u0649 \u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0623\u0648 \u062f\u0648\u0631\u0629 \u0627\u0644\u0637\u0644\u0628\u060c \u0641\u0625\u0646 \u062a\u0643\u0627\u0645\u0644\u0647\u0627 \u0645\u0639 <a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/erp\/\">\u062d\u0644\u0648\u0644 ERP \u0645\u0646 Singleclic<\/a> \u064a\u0635\u0628\u062d \u0639\u0646\u0635\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0648\u0644\u064a\u0633 \u062a\u0631\u0641\u064b\u0627.<\/p>\n<h2>\u0633\u062a\u0629 \u0645\u0639\u0627\u064a\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u062f\u064a\u0631\u064b\u0627 \u062a\u0642\u0646\u064a\u064b\u0627 \u0623\u0648 \u0642\u0627\u0626\u062f \u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0641\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a: \u0623\u064a \u0645\u0646\u0635\u0629 CRM \u0646\u0634\u062a\u0631\u064a\u061f<\/p>\n<ul>\n<li><strong>\u0647\u0644 \u062a\u0628\u062f\u0623 \u0627\u0644\u0631\u062d\u0644\u0629 \u0645\u0646 \u0645\u0634\u0643\u0644\u0629 \u0648\u0627\u0636\u062d\u0629\u061f<\/strong> \u0627\u0628\u062f\u0623 \u0628\u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u062d\u062f\u0629 \u0645\u0624\u0644\u0645\u0629\u060c \u0644\u0627 \u0628\u062d\u0632\u0645\u0629 \u0645\u0634\u0627\u0631\u064a\u0639 \u0639\u0627\u0645\u0629.<\/li>\n<li><strong>\u0647\u0644 \u0646\u062d\u062a\u0627\u062c BPM \u0623\u0645 \u0645\u062c\u0631\u062f \u0623\u062a\u0645\u062a\u0629 \u0642\u0648\u0627\u0639\u062f\u061f<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0641\u0631\u064a\u0642 \u0648\u0645\u0648\u0627\u0641\u0642\u0629 \u0648\u0646\u0638\u0627\u0645\u060c \u0641\u0627\u0644\u0623\u0631\u062c\u062d \u0623\u0646\u0643 \u062a\u062d\u062a\u0627\u062c BPM.<\/li>\n<li><strong>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0643\u0627\u0645\u0644 \u0623\u0646 \u064a\u062d\u062f\u062b \u062f\u0648\u0646 \u062a\u0639\u0637\u064a\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u061f<\/strong> \u0644\u0627 \u062a\u064f\u062f\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0641\u064a \u0645\u0634\u0631\u0648\u0639 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/li>\n<li><strong>\u0647\u0644 \u064a\u0648\u062c\u062f \u0645\u0627\u0644\u0643 \u0644\u0644\u0639\u0645\u0644\u064a\u0629\u061f<\/strong> \u0645\u0646 \u062f\u0648\u0646 \u0645\u0627\u0644\u0643 \u0648\u0627\u0636\u062d\u060c \u0633\u062a\u0628\u0642\u0649 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u062d\u0644\u064a\u0629 \u0648\u0645\u0641\u0643\u0643\u0629.<\/li>\n<li><strong>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062d\u0633\u0646\u061f<\/strong> \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0647\u0646\u0627\u0643 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 \u0632\u0645\u0646 \u0623\u0648\u0644 \u0631\u062f \u0648\u0632\u0645\u0646 \u0627\u0644\u0625\u063a\u0644\u0627\u0642\u060c \u0641\u0644\u0646 \u062a\u0639\u0631\u0641 \u0625\u0646 \u0643\u0627\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0646\u062c\u062d.<\/li>\n<li><strong>\u0647\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0642\u0627\u0628\u0644 \u0644\u0644\u0635\u064a\u0627\u0646\u0629\u061f<\/strong> \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0641\u0631\u0637 \u0642\u062f \u064a\u0633\u0631\u0651\u0639 \u0627\u0644\u064a\u0648\u0645 \u0648\u064a\u0628\u0637\u0626 \u0627\u0644\u063a\u062f.<\/li>\n<\/ul>\n<h2>\u0645\u0624\u0634\u0631\u0627\u062a \u064a\u062c\u0628 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/h2>\n<p>\u0627\u0644\u062a\u062d\u0633\u0646 \u0641\u064a CXM \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u0642\u0627\u0633 \u0645\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0644\u0627 \u0645\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0639\u0627\u0645 \u0641\u0642\u0637. \u0623\u0647\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a:<\/p>\n<ul>\n<li>\u0632\u0645\u0646 \u0623\u0648\u0644 \u0631\u062f.<\/li>\n<li>\u0632\u0645\u0646 \u0627\u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0643\u0644\u064a.<\/li>\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0646\u062a\u0642\u0644\u062a \u062f\u0648\u0646 \u0625\u0639\u0627\u062f\u0629 \u0625\u062f\u062e\u0627\u0644.<\/li>\n<li>\u062f\u0642\u0629 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0625\u0644\u0649 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d \u0645\u0646 \u0623\u0648\u0644 \u0645\u0631\u0629.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0644\u0646\u0641\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u0627\u0644\u0634\u0643\u0648\u0649.<\/li>\n<li>\u0639\u062f\u062f \u0627\u0644\u062a\u0635\u0639\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0648\u0641\u0642 SLA.<\/li>\n<li>\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0639\u062f \u0627\u0644\u0625\u063a\u0644\u0627\u0642 \u0623\u0648 \u0628\u0639\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062d\u0631\u062c\u0629.<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 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\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/li>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u0631\u064a\u062f \u0643\u0645\u0646\u0635\u0629 \u0639\u0645\u0644 \u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u062f\u0644 \u0627\u0644\u0633\u062c\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u062f\u0627\u062e\u0644 CRM\/BPM.<\/li>\n<li>\u062a\u0631\u0643 \u0627\u0644\u0641\u0631\u0648\u0639 \u0623\u0648 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u062b\u0646\u0627\u0621\u0627\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0644\u0627 \u062d\u0648\u0643\u0645\u0629.<\/li>\n<li>\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u0646 \u062f\u0648\u0646 \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629.<\/li>\n<li>\u0642\u064a\u0627\u0633 \u0639\u062f\u062f \u0627\u0644\u062a\u0630\u0627\u0643\u0631 \u0641\u0642\u0637 \u0628\u062f\u0644 \u0642\u064a\u0627\u0633 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/li>\n<\/ul>\n<h2>\u0642\u0627\u0626\u0645\u0629 \u062a\u0646\u0641\u064a\u0630 \u0645\u062e\u062a\u0635\u0631\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642<\/h2>\n<ol>\n<li>\u0627\u062e\u062a\u0631 \u0631\u062d\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0630\u0627\u062a \u0623\u062b\u0631 \u0648\u0627\u0636\u062d \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li>\u0627\u0631\u0633\u0645 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0643\u0645\u0627 \u062a\u062d\u062f\u062b \u0641\u0639\u0644\u064b\u0627\u060c \u0644\u0627 \u0643\u0645\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u062d\u062f\u062b.<\/li>\n<li>\u062d\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0648\u0627\u0644\u062a\u0635\u0639\u064a\u062f \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629.<\/li>\n<li>\u0639\u064a\u0646 \u0645\u0627\u0644\u0643\u064b\u0627 \u0644\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0644\u0627 \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0641\u0642\u0637.<\/li>\n<li>\u062d\u062f\u062f \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0643\u0627\u0645\u0644: CRM\u060c ERP\u060c \u0628\u0648\u0627\u0628\u0629\u060c \u0623\u0648 \u0646\u0638\u0627\u0645 \u0642\u062f\u064a\u0645.<\/li>\n<li>\u0627\u0639\u062a\u0645\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0646\u062c\u0627\u062d \u0642\u0628\u0644 \u0628\u0646\u0627\u0621 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\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 CXM \u0648CRM \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u061f<\/h3>\n<p>CRM \u0647\u0648 \u0633\u062c\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0634\u0637\u0629. \u0623\u0645\u0627 CXM \u0641\u0647\u0648 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0646\u0641\u0633\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0641\u0631\u0642\u060c \u0628\u062d\u064a\u062b \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0639\u0645\u0644 \u0643\u0648\u062d\u062f\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n<h3>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u062c\u062d \u0623\u062a\u0645\u062a\u0629 CRM \u0628\u062f\u0648\u0646 BPM\u061f<\/h3>\n<p>\u064a\u0645\u0643\u0646\u0647\u0627 \u0623\u0646 \u062a\u0646\u062c\u062d \u0641\u064a \u062d\u0627\u0644\u0627\u062a \u0628\u0633\u064a\u0637\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a. \u0644\u0643\u0646 \u0643\u0644\u0645\u0627 \u062a\u0639\u062f\u062f\u062a \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0623\u0635\u0628\u062d\u062a BPM \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/p>\n<h3>\u0643\u064a\u0641 \u062a\u0631\u062a\u0628\u0637 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u0640ERP\u061f<\/h3>\n<p>\u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u0631\u0649 \u0627\u0644\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a. \u0625\u0630\u0627 \u0643\u0627\u0646 \u062d\u0644 \u0637\u0644\u0628\u0647 \u064a\u062a\u0637\u0644\u0628 \u062a\u0633\u0639\u064a\u0631\u064b\u0627 \u0623\u0648 \u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0626\u062a\u0645\u0627\u0646\u064a\u0629 \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u0645\u062e\u0632\u0648\u0646\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0625\u0644\u0649 \u0645\u0633\u0627\u0631 \u0648\u0627\u0636\u062d \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640ERP \u0648CRM \u0645\u0639\u064b\u0627.<\/p>\n<h3>\u0645\u0627 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u062b\u0628\u062a \u0623\u0646 CXM \u062a\u062d\u0633\u0646\u062a \u0641\u0639\u0644\u0627\u064b\u061f<\/h3>\n<p>\u0631\u0627\u0642\u0628 \u0632\u0645\u0646 \u0623\u0648\u0644 \u0631\u062f\u060c \u0632\u0645\u0646 \u0627\u0644\u0625\u063a\u0644\u0627\u0642\u060c \u062f\u0642\u0629 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u060c \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0640SLA. \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0635\u062f\u0642\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629.<\/p>\n<h3>\u0647\u0644 \u062a\u0646\u0627\u0633\u0628 CXM \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0641\u0642\u0637\u061f<\/h3>\n<p>\u0644\u0627. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0623\u064a\u0636\u064b\u0627\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0646\u0645\u0648 \u0628\u0633\u0631\u0639\u0629 \u0623\u0648 \u062a\u0639\u0645\u0644 \u0628\u0641\u0631\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0623\u0648 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629. \u0627\u0644\u0641\u0631\u0642 \u0623\u0646 \u0627\u0644\u0646\u0637\u0627\u0642 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0635\u063a\u0631 \u0648\u0623\u0643\u062b\u0631 \u062a\u0631\u0643\u064a\u0632\u064b\u0627.<\/p>\n<h3>\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f Cortex \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0633\u0631\u0639\u0629\u061f<\/h3>\n<p>\u062a\u0633\u0627\u0639\u062f Cortex \u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0633\u064a\u0631 \u0639\u0645\u0644 \u064a\u0631\u0628\u0637 CRM \u0648ERP \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u062f\u0648\u0646 \u0645\u0634\u0631\u0648\u0639 \u0628\u0631\u0645\u062c\u064a \u0643\u0628\u064a\u0631. \u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0639\u062f\u064a\u0644 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<h3>\u0645\u0627 \u0623\u0648\u0644 \u062d\u0627\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u064a\u062c\u0628 \u0623\u062a\u0645\u062a\u062a\u0647\u0627\u061f<\/h3>\n<p>\u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u064a\u0644\u0627\u0645\u064b\u0627 \u0648\u062a\u0643\u0631\u0627\u0631\u064b\u0627\u060c \u062d\u064a\u062b \u062a\u0648\u062c\u062f \u0634\u0643\u0627\u0648\u0649 \u0645\u062a\u0643\u0631\u0631\u0629 \u0623\u0648 \u062a\u0623\u062e\u064a\u0631 \u0648\u0627\u0636\u062d \u0623\u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062a\u0639\u062f\u062f. \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0623\u0641\u0636\u0644 \u0646\u0642\u0637\u0629 \u0644\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u0633\u0631\u0639\u0629.<\/p>\n<h2>\u062e\u0644\u0627\u0635\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629<\/h2>\n<p>\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u064a\u0633\u062a \u0637\u0628\u0642\u0629 \u062a\u062c\u0645\u064a\u0644 \u0641\u0648\u0642 CRM\u060c \u0628\u0644 \u062a\u0635\u0645\u064a\u0645 \u062a\u0634\u063a\u064a\u0644\u064a \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0631\u062f \u0648\u062a\u062a\u062d\u0631\u0643 \u0648\u062a\u0648\u0627\u0641\u0642 \u0648\u062a\u063a\u0644\u0642 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062a\u0633\u0642\u0629. \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u062a\u0628\u0637 CXM \u0628\u0640CRM Automation \u0648BPM \u0648Low-code \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 ERP\u060c \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u062d\u0644\u0629 \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0631\u062f\u0648\u062f \u0645\u062a\u0641\u0631\u0642\u0629 \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0648\u062a\u0648\u0633\u064a\u0639\u0647\u0627.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0624\u0633\u0633\u062a\u0643 \u062a\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0623\u0648 \u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a ERP \u0648CRM\u060c \u0623\u0648 \u062a\u062d\u0648\u064a\u0644 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0625\u0644\u0649 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0631\u0642\u0645\u064a \u0648\u0627\u0636\u062d\u060c \u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u064a\u0642 Singleclic \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0645\u0633\u0627\u0631 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Cortex \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. <a href=\"https:\/\/singleclic.com\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642 Singleclic<\/a> \u0644\u0628\u062f\u0621 \u0627\u0644\u062a\u0642\u064a\u064a\u0645.<\/p>\n<h2>\u0627\u0642\u0631\u0627 \u0627\u0644\u0645\u0632\u064a\u062f<\/h2>\n<ul>\n<li><a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/crm-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\">\u062d\u0644\u0648\u0644 CRM \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/%d8%b9%d9%85%d9%84%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d8%a2%d9%84%d9%8a%d8%a9-bpm\/\">\u0625\u062f\u0627\u0631\u0629 \u0648\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 BPM<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ad%d9%84%d9%88%d9%84-%d8%a7%d9%84%d8%b5%d9%86%d8%a7%d8%b9%d9%8a%d8%a9\/%d9%85%d9%86%d8%b5%d9%91%d8%a9-cortex-%d9%85%d9%86%d8%ae%d9%81%d8%b6%d8%a9-%d8%a7%d9%84%d9%83%d9%88%d8%af\/\">\u0645\u0646\u0635\u0651\u0629 Cortex \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0643\u0648\u062f<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/%d8%a7%d9%84%d8%ae%d8%af%d9%85%d8%a7%d8%aa\/erp\/\">\u062d\u0644\u0648\u0644 ERP \u0645\u0646 Singleclic<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/ar\/enterprise-crm-ai-assist\/\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062f\u0627\u062e\u0644 CRM \u0628\u0623\u0645\u0627\u0646<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/ar\/crm-implementation-checklist\/\">\u0642\u0627\u0626\u0645\u0629 \u0641\u062d\u0635 \u062a\u0646\u0641\u064a\u0630 CRM \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/a><\/li>\n<\/ul>\n<p><!-- scase:cta:start --><\/p>\n<h2>\u0627\u0628\u062f\u0623 \u0628\u062e\u0637\u0648\u0629 \u0639\u0645\u0644\u064a\u0629 \u0645\u0639 Singleclic<\/h2>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0624\u0633\u0633\u062a\u0643 \u062a\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0623\u0648 \u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a ERP \u0648CRM\u060c \u0623\u0648 \u062a\u062d\u0648\u064a\u0644 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a \u0625\u0644\u0649 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0631\u0642\u0645\u064a \u0648\u0627\u0636\u062d\u060c \u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u064a\u0642 Singleclic \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0645\u0633\u0627\u0631 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 Cortex \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/p>\n<p><a href=\"https:\/\/singleclic.com\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642 Singleclic<\/a><\/p>\n<p><!-- scase:cta:end --><\/p>\n<p><!-- scase:read-more:start --><\/p>\n<h2>\u0627\u0642\u0631\u0627 \u0627\u0644\u0645\u0632\u064a\u062f<\/h2>\n<ul>\n<li><a href=\"https:\/\/singleclic.com\/ar\/crm-automation-guide\/\">\u062f\u0644\u064a\u0644 \u0623\u062a\u0645\u062a\u0629 CRM \u0644\u062a\u062d\u0633\u064a\u0646 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/ar\/choose-enterprise-crm-mena\/\">\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 CRM \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629: \u0645\u0639\u0627\u064a\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/ar\/crm-customer-service-automation\/\">\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CRM: \u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062f\u0639\u0645 \u062a\u062f\u0641\u0642\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u062f\u0642\u0629<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/ar\/crm-success-kpis\/\">\u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0646\u0638\u0627\u0645 CRM: \u0643\u064a\u0641 \u062a\u0631\u0628\u0637 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0627\u0644\u062a\u0628\u0646\u0651\u064a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/a><\/li>\n<li><a href=\"https:\/\/singleclic.com\/ar\/crm-data-quality-governance\/\">\u062d\u0648\u0643\u0645\u0629 \u062c\u0648\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 CRM: \u0643\u064a\u0641 \u062a\u0645\u0646\u0639 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u062a\u0628\u0646\u064a \u0633\u062c\u0644 \u0639\u0645\u064a\u0644 \u0645\u0648\u062b\u0648\u0642\u061f<\/a><\/li>\n<\/ul>\n<p><!-- scase:read-more:end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0639\u0646\u0649 CXM \u062f\u0627\u062e\u0644 CRM Automation\u060c \u0648\u0643\u064a\u0641 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 CRM \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648BPM \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u062f\u0648\u062f\u060c \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a\u060c \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629.<\/p>\n","protected":false},"author":1,"featured_media":47974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","rank_math_focus_keyword":"\u0625\u062f\u0627\u0631\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 CXM \u062f\u0627\u062e\u0644 CRM Automation","rank_math_description":"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0639\u0646\u0649 CXM \u062f\u0627\u062e\u0644 CRM Automation\u060c \u0648\u0643\u064a\u0641 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 CRM \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648BPM \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u062f\u0648\u062f\u060c \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a\u060c \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629.","footnotes":""},"categories":[1766],"tags":[],"class_list":["post-47973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-automation"],"_links":{"self":[{"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/posts\/47973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/comments?post=47973"}],"version-history":[{"count":2,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/posts\/47973\/revisions"}],"predecessor-version":[{"id":47978,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/posts\/47973\/revisions\/47978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/media\/47974"}],"wp:attachment":[{"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/media?parent=47973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/categories?post=47973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/singleclic.com\/ar\/wp-json\/wp\/v2\/tags?post=47973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}